How to Choose the Best Business Storefront Signage
When it comes to choosing the best business storefront signage, you have a few choices. Keep it simple – your business name and identifying features should be large and clear, while images or complex text should be minimal and not overpowering. Get your employees’ input – ask them for ideas, and incorporate them into your design. Signs should be visible from moving vehicles, so they must be clear and easy to understand. However, if you want to create an eye-catching sign that will help your business stand out, use a shady shade of blue and a contrasting color to your storefront.
Choose a design that will attract potential customers. Good brands use consistent elements throughout their branding, and a great sign can help your business become recognizable to potential customers. Your sign should also contain your business name in large letters, and include a graphic, tagline, or other relevant information. Keep in mind that these elements should match your store’s branding guidelines. Moreover, keep in mind that different materials cost different amounts. Also, keep in mind the number of people you plan to reach with your business’ signage.
When selecting a design, make sure to consider how your business brand image will translate to customers. Signage should convey important messages such as the name of the business, the type of products available, and their prices. Signage also reduces customer costs by pointing the way to the most relevant products and services. Moreover, creative logos attract customers and create a unique image of the company. So, when it comes to business storefront signage, remember to think of the logo that symbolizes your business and the personality of your brand.
Apart from displaying the name of your business on your storefront, you can also choose to add logos and images to your signs. If you want to have a visible support structure, consider purchasing a pylon sign. These are usually freestanding signs that have a visible support structure. Most pylon signs are around 12 feet tall, though some are much higher. And they come in various sizes and shapes. These are also available in different colors and styles, so it is easy to choose a sign that suits your store.
Channel lettering is a great option for business storefront signage. These lettering are typically three to six inches deep and can be illuminated with LED lights or unlit. Channel letters are also great for storefronts, because they can offer a variety of fonts. And some businesses even design their rods as part of the signage design. If your storefront signage isn’t enough to attract customers, a pylon sign may be the answer.
Colors are essential for business storefront signage, as they attract potential customers and set standards for your business. Bold, bright colors draw attention, but be sure that the colors you choose are consistent with your brand message. A bright yellow storefront with hot pink accents isn’t appropriate for an antiques store or a cupcake shop, for example. Use colors that make potential customers feel welcome. Also, make sure your storefront signage is easy to read and understand. If you are planning to add an interior sign, consider a South Chicago signs and graphics. They can handle all aspects of your signage needs, from identifying a location to installing it.